Anatomy of our Pop-Up Events

The Anatomy of our Pop-up Event Experiences break down into several core components that work together perfectly to create a memorable, high-impact presence.

The Key Components:

• Our Concept and Goals: Building buzz, launching handcrafted artisan doggie treats and testing a market.

• The Location: A unique and high-traffic venues—like a closed-out street, inside a hotel, historical marketplace and a public market.

• Duration: a day or two on weekends for a few hours. Regular weekends and holidays. Customers usually asked when will be the next pop-up event. It creates a sense of fear of missing out (aka FOMO).

• Physical Layout: Usually a covered table (topped with a banner) and chair. Aesthetics include racks and more racks depending on the space.

• Technology and Infrastructure: A smart phone for hotspot to connect a credit card processor + tablet, back-up power bank in case the phone is running out of battery. Cash is King (always)!

• Staffing: Team LBR = Me + Rufus!